Services · Premium
The Executive Renewal in West Palm Beach — Hair, beard and skin in one appointment
Reserve 1 hr 35 min with Berny Diaz for Fade Society’s signature Premium service: a precision haircut, beard grooming, eyebrows, shampoo and scalp massage, full facial treatment and hot towel treatments. Book The Executive Renewal on Booksy for $100.
5.0 · 169 Reviews
What Is a The Executive Renewal?
The Executive Renewal puts your haircut, beard, eyebrows and facial treatment into one uninterrupted 1 hr 35 min appointment. It is Fade Society’s signature Premium service, booked on Booksy as The Executive Renewal for $100. The work covers both shape and finish: a precision haircut, beard grooming and eyebrow detailing, followed by shampoo and scalp massage, with facial treatment and hot towel work completing the experience. Clippers and scissors handle the cutting; the grooming work brings the surrounding details into proportion. Rather than booking a haircut and leaving the rest for another day, you reserve time for the whole service.
This is the appointment for a groom who wants his haircut, beard and eyebrows considered together before wedding photographs, not handled as unrelated tasks. It also suits an executive clearing space before a conference, a birthday appointment before dinner downtown, or an anniversary when the grooming deserves more than a quick stop between errands. You do not need an occasion to book it. For someone whose hair, beard and skin care usually happen on separate schedules, a monthly Executive Renewal creates one practical checkpoint. Set aside the full appointment rather than trying to fit it into a short lunch break.
Berny’s version brings the cutting and finishing details into the same chair, with enough booked time to address the haircut, beard, eyebrows and facial treatment as a complete service. A change in the haircut can call for a different beard outline; eyebrow grooming should complement the finished look rather than become its focal point. That connected approach is the reason to choose this package over a haircut alone. Fade Society carries a 5.0 rating across 169 verified Booksy reviews, all five-star reviews, and is Booksy Recommended. At $100, the value is specific: six included areas of care within one appointment.
The Process
What to Expect at Your Appointment
01
Set the direction for the whole appointment
Start by telling Berny what this appointment needs to do: prepare you for wedding photographs, sharpen your appearance before a presentation, or handle your monthly grooming in one visit. Discuss haircut length, beard shape and how much eyebrow cleanup you want. Bring a reference photo if it helps communicate the cut. The goal is a clear direction before the cutting begins, not a surprise at the mirror.
02
Build the haircut’s shape
The precision haircut establishes the shape that the rest of the grooming will follow. Clippers and scissors serve different parts of that work, from controlling shorter areas to adjusting length and weight. Explain how you normally style your hair and what you want to keep. A haircut for someone who wears a suit daily may need different proportions from a groom preserving length for a particular wedding style.
03
Bring the beard and eyebrows into balance
Beard grooming addresses the outline and bulk around the face, while eyebrow work takes care of a smaller detail that becomes noticeable in close photographs. Tell Berny whether you are maintaining a fuller beard or want a tighter profile. This stage is about making those choices work with the haircut. You should not need to sacrifice the beard length you value just to make the overall grooming look intentional.
04
Make room for shampoo and scalp massage
Shampoo and scalp massage are included parts of The Executive Renewal, not reasons to add another appointment. This is the change of pace between the detailed cutting work and the facial finish. With the haircut established and the beard and eyebrows addressed, there is time devoted to washing the hair and working across the scalp. It is one reason to reserve the full 1 hr 35 min.
05
Finish with facial treatment and hot towels
The appointment finishes with a full facial treatment and hot towel work, extending the service beyond the haircut and beard. Before this stage, mention sensitive areas, recent shaving irritation or products you know your skin does not tolerate. Ask Berny about the facial process if you have particular concerns. This is grooming and facial care within one appointment, not a promise to treat a medical skin condition.
The Client
Who Gets a The Executive Renewal?
The groom planning for close-up photographs
Your photographer will capture more than the suit: side profiles during the ceremony, close-ups with your partner and a full evening of candid pictures. The Executive Renewal gives you one appointment to address haircut shape, beard grooming and eyebrows, followed by shampoo, scalp massage, facial treatment and hot towels. Bring a photo of the hairstyle you intend to wear. If a facial treatment is new to you or your skin reacts easily, discuss timing with Berny before choosing a slot immediately before the wedding.
The executive with a full calendar
You have a client presentation on Wednesday, a flight on Thursday and no interest in arranging separate visits for a haircut, beard grooming and facial care. Reserve 1 hr 35 min and handle those details together. Explain how you wear your hair on workdays, whether your beard needs to stay fuller and how much styling you realistically do before leaving home. The Executive Renewal suits a deliberate block in the calendar, especially when the alternative is rushing through grooming in several smaller appointments.
The monthly appointment that doubles as an occasion
Your anniversary dinner is booked, but your haircut is overdue and your beard has lost its outline. Instead of fitting a quick cut between errands, give the preparation its own appointment. The Executive Renewal covers the visible grooming details and includes shampoo, scalp massage, a full facial treatment and hot towels. It works just as well for a birthday or as a monthly routine without an event attached. At $100, you know the listed price before setting aside the full 1 hr 35 min.
The Executive Renewal
$100
1 hr 35 min · booked as The Executive Renewal
- Precision haircut
- Beard grooming
- Eyebrows
- Shampoo and Scalp Massage
- Full Facial Treatment
- Hot Towel Treatments
After-hours appointments available by text.
The Difference
Why Clients Choose Berny for The Executive Renewal
Berny Diaz’s work in The Executive Renewal spans more than the haircut. The service calls for decisions about hair length, beard proportion and eyebrow cleanup, then a transition into shampoo, scalp massage and facial care. Those details affect one another: taking bulk out of a haircut can change how a fuller beard reads, while keeping length on top may call for a different overall balance. The value of booking Berny for the complete service is having those choices considered within one appointment. Be specific about what you want preserved, what has become difficult to style and where your current grooming routine falls short.
At Fade Society in West Palm Beach, The Executive Renewal gives you a different reason to sit down than a quick maintenance cut. You have 1 hr 35 min reserved for an uninterrupted service, including time for shampoo, scalp massage and the facial finish. The change in pace comes from what is actually included, not from elaborate promises about luxury. There is room to explain the occasion, discuss the cut and move through the grooming work before finishing with facial treatment and hot towels. Plan your arrival and your next commitment around the full appointment so the last part does not become something you need to rush.
The result to look for is a finished haircut, a deliberately shaped beard and groomed eyebrows, with shampoo, scalp massage, facial treatment and hot towels completed in the same visit. Fade Society has been in business since 2020 and welcomes clients travelling from across Palm Beach County. Its 5.0 rating across 169 verified Booksy reviews represents 169 five-star reviews, and the shop is Booksy Recommended. Those are shop-level credentials, not a claim that every review describes The Executive Renewal. They give you concrete context when choosing where to reserve a longer appointment, while the published $100 price and 1 hr 35 min duration make the commitment clear.
Not sure this is the right cut? Compare it with hot towel shave, shampoo and scalp massage or haircut and beard, browse the full service menu, or see how clients book a the executive renewal from Palm Beach. Ready now? Go straight to the booking page.
Verified Reviews
What Clients Say
One of the best barbers around!
Roshard · Signature Hair Cut
Very professional and cuts are on point
Justin · Hair Cut
Explore More
Complete Your Experience
Hot Towel Shave
$30 · 30 min
A traditional straight razor shave with hot towel prep, shave oil, aftercare and moisturizer.
Shampoo and Scalp Massage
$100 · 1 hr 35 min
Shampoo and scalp massage — included in The Executive Renewal and the step clients ask for by name..
Questions
Frequently Asked Questions
What exactly is included in The Executive Renewal?+
The Executive Renewal is $100 for 1 hr 35 min. Its listed inclusions are: Precision haircut, Beard grooming, Eyebrows, Shampoo and Scalp Massage, Full Facial Treatment, Hot Towel Treatments. It is the Premium option for booking those elements together in one uninterrupted appointment. Select The Executive Renewal on Booksy so you reserve the time assigned to the complete service rather than a shorter haircut appointment.
How is it different from Hair Cut and Beard?+
Hair Cut and Beard is $40 for 1 hour and includes Fades, Tapers, Blowouts, Line-Up and Shape-Up, Beard Trim and Razor Finish, Optional Hair Enhancement, Hot Towel, Eyebrow Shaping. The Executive Renewal is $100 for 1 hr 35 min, with Precision haircut, Beard grooming, Eyebrows, Shampoo and Scalp Massage, Full Facial Treatment, Hot Towel Treatments. Choose based on the listed experience you want, particularly whether shampoo, scalp massage and a full facial treatment belong in this visit.
When should a groom book this before the wedding?+
Choose the timing with your haircut habits and skin sensitivity in mind rather than assuming the wedding morning is best. Tell Berny your wedding date, intended hairstyle and whether facial treatments are familiar to your skin. If you are considering a significant haircut change, discuss it before the final pre-wedding appointment. The Executive Renewal takes 1 hr 35 min, so leave room around it for travel and other wedding commitments.
Can I book it if I have sensitive skin or recent irritation?+
Contact Berny before booking if you have sensitivity, recent irritation or concerns about facial products and hot towels. Explain what tends to cause a reaction and ask what the facial treatment involves. The Executive Renewal includes a Full Facial Treatment and Hot Towel Treatments, but no specific products or medical outcomes are promised here. For an active skin condition, get appropriate medical advice rather than treating this grooming appointment as clinical care.
Does The Executive Renewal make sense as a monthly appointment?+
Yes, if you want haircut maintenance, beard grooming, eyebrows and facial care handled together on a regular schedule. Monthly booking is a practical option, not a requirement or a claim that everyone’s hair grows at the same rate. Use your preferred haircut length and beard shape to decide the interval with Berny. Each The Executive Renewal appointment is listed at $100 for 1 hr 35 min.
Can I arrange The Executive Renewal after regular hours?+
After-hours appointments are arranged by text at (728) 900-1588. Ask specifically for The Executive Renewal and mention that you need its full 1 hr 35 min appointment. Regular hours are Monday and Wednesday through Saturday, 8AM–7PM, and Sunday, 8AM–2PM; Fade Society is closed Tuesday. Text to confirm after-hours availability and arrangements rather than assuming a time outside those hours is open.
Where do I go, and what should I select on Booksy?+
Fade Society is at 2650 S Military Trail, Unit 25, West Palm Beach FL 33415. On Booksy, select The Executive Renewal, listed at $100 for 1 hr 35 min, with Berny Diaz. Reserve the full service even if the haircut is your main priority; the longer appointment accommodates the beard, eyebrows, shampoo, scalp massage, facial treatment and hot towel work. Call (728) 900-1588 if you need to clarify details before booking.
Ready
Book Your The Executive Renewal with Berny
Book The Executive Renewal with Berny Diaz for a precision haircut, groomed beard and eyebrows, and a facial-and-hot-towel finish before the next occasion on your calendar.
5.0 · 169 Reviews
2650 S Military Trail, Unit 25
West Palm Beach FL · Open 6 days a week